I recently got an email from an old colleague of mine – or so I thought. Actually, it was a digest of a blog he just started.
With “really necessary” being a way newer blog than his, I have of course been thinking about getting people to actually read this thing. But would I auto-subscribe everyone I know? I don’t think so. I don’t think that’s really necessary.
I feel badly for people working at local news stations whenever there is a big snow storm, like today. Not only do they get trucked out to nondescript locations by the highways for work, they have to blabber on for hours about how bad the weather is.
“Earlier today it was ankle deep, but now it’s shin deep,” mused the bubbly blond Channel 7 storm reporter stuck on Parker Road and I-225.
I should now tell you that this is not really necessary, but in small doses it’s OK and even mildly entertaining. The real problem starts when you’re stuck at home with not much else to do so you get drawn into the coverage, and about half an hour in you start to notice how hard it is for them to keep saying “It’s snowing and will continue to do so” and put a slightly different twist on it each time.
Here are my observations on how to vary the story:
- Break-aways to unfortunate junior reporters in the field
- Photos of accidents
- Wind speed, anecdotal or measured
- Snow depth, again anecdotal or measured
- Viewer photos of snow covered patios
- Telephone conversations with the Department of Transportation (in Colorado this is CDOT)
And it’s not their fault – what if you’ve just tuned in? In this case, you can’t blame the media but you have to blame yourself for tuning in longer than ten minutes. It’s just not necessary!
I was browsing Mayo Clinic earlier and happened to come across a Google Adwords post. Did I click it? You bet! In fact I have to admit I clicked the ad twice so I could get a screen shot of it. But I do wonder how many people who have a bulldog (how specific) with really bad gas would do so.
As it turns out, the company is pitching some kind of raw food diet. “Check out our Homemade Dog Food and purchase the two supplements to make your own dog food. And be on your way to a gas free happy dog.”
I wonder if some marketing person such as myself is staring at their Analytics account and thinking their clever Adwords buy is taking off.
Hello. There are a lot of things online and in the real world that I don’t find really necessary. I’ll tell you about them here and let’s see if you agree!
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